Case Study · Chocolate Manufacturer (FMCG)

From "What happened?"
to "What if conditions change?"

At one of Turkey's largest chocolate manufacturers, traditional profitability and cost allocation processes moved onto SAP Profitability and Performance Management (PaPM): high-performance calculation on HANA, flexible allocation rules with less development dependency, product-level profitability and what-if simulations.

SAP PaPMSAP HANAProduct ProfitabilityCost AllocationWhat-If Simulation
Project Profile
Sector

FMCG / Food Manufacturing

Solution

SAP Profitability and Performance Management – PaPM

Scope

Profitability modelling, cost allocations, product-level analysis and what-if simulations

Technology

SAP HANA

Main Goal

Faster, more flexible and more manageable profitability calculations

The client name is withheld at the client’s request.

Project Overview

In manufacturers with a wide product range and complex cost structures, seeing profitability only at company or product group level is not enough. What management really needs is to see quickly which product is how profitable, which cost is allocated to which product and how, and above all how profitability will be affected when cost or business assumptions change.

In the project delivered at one of Turkey's largest chocolate manufacturers, traditional profitability and allocation processes were moved onto SAP Profitability and Performance Management (PaPM), creating a more dynamic financial model. The aim was not just to calculate current profitability, but to build a structure in which finance teams manage allocation rules flexibly and management analyses the financial outcome of different scenarios.

Business Need

In traditional profitability analysis, cost allocation models become complex over time. When a new product, an organisational change or a new allocation rule appears, changing the existing structure can require:

The business, meanwhile, needs something far more dynamic: questions such as "How does product profitability change if we allocate this expense by production quantity instead of sales volume?" or "If energy costs rise 15%, how much is each product group's margin affected?" need answers quickly, not months later. The project's core aim was a financial model that provides that flexibility.

From the Traditional Profitability Model to PaPM

With SAP PaPM, cost and profitability calculations moved into a modelling structure of connected, visible and manageable steps:

1Source DataFinancial, sales, cost, production and planning data
2Business RulesAllocation keys and calculation rules
3AllocationsCosts transferred to the relevant business dimensions
4Product ProfitabilityRevenue, cost and profitability breakdowns
5Scenario AnalysisWhat-if simulations

Less Development Dependency, High Performance on HANA

Where traditional setups might need ABAP developments or custom exits for a new allocation or calculation, many business rules in PaPM could be built through modelling. The following became much faster to model:

When many products, sales transactions, cost centres, detailed customer and channel breakdowns and multi-stage allocations are evaluated in one model, calculation times can grow considerably. SAP PaPM's SAP HANA-based calculation engine lets high-volume financial models run with high performance, and its architecture, which uses existing SAP and non-SAP data directly, reduces the need for data replication.

Flexible Allocation and Product-Level Profitability

Besides costs that can be assigned directly to a product, manufacturers carry costs that cannot be tied to a single product; the keys used to allocate them directly affect calculated product profitability:

Different allocation logics were modelled on PaPM so that costs flow to the relevant product, product group or other business dimensions; because allocations can be rerun on demand, the financial outcome of model changes is evaluated quickly. The financial result is no longer analysed as "total sales" or "total company profit" but as the revenue–cost–profitability relationship by product, product group and the other breakdowns defined in the model.

The Real Difference: What-If Simulations

Traditional reporting
  1. "What happened?"
  2. Static result of the past period
  3. Hard to recalculate with a different assumption
With PaPM
  1. "What if conditions change?"
  2. Raw material costs rise? Energy goes up? An allocation key changes? A product's volume grows?
  3. Scenarios A / B / C run in the same model and are compared

The Real Value for the CFO

Technically, PaPM runs on HANA, integrates with different data sources, models complex allocations and reduces development needs. For the CFO, the value shows up in three places:

Speed
Profitability calculations and alternative models run faster
Visibility
Profitability analysed at finer business breakdowns
Simulation
The financial impact of a decision is visible before it is taken

Integration with SAP and Non-SAP Systems

PaPM's calculation model is not tied to the data of a single application; it can use existing data models in SAP and non-SAP systems and minimise data replication. The data the profitability model needs was brought in from different sources:

This turns PaPM from a mere SAP finance calculation tool into a performance management layer that brings data from across the organisation into a common financial model.

Solution Summary

Business problemManaging complex profitability and cost allocation models faster and more flexibly at a manufacturer with high product and transaction volumes.
SolutionSAP Profitability and Performance Management – PaPM.
ModellingCost allocations and financial calculation rules built on PaPM.
TechnologySAP HANA-based high-performance calculation.
FlexibilityReduced dependency on custom development for new allocation and calculation needs.
ProfitabilityDetailed profitability analysis by product and other business breakdowns.
SimulationWhat-if scenarios for alternative cost and business assumptions.
IntegrationSAP and non-SAP data sources included in the financial model.
Management gainThe profitability model evolved from reporting the past into a platform that simulates the financial impact of management decisions.
Results

Business outcome: from a static profitability report to a dynamic management model.

01

Profitability calculations are now modelled on SAP PaPM.

02

Cost allocation became more flexible; allocation models are easy to change and rerun.

03

Dependency on custom development for business rule changes was reduced.

04

The HANA-based high-performance calculation foundation is used.

05

Different data sources can be used within the same financial model.

06

Product-level profitability analysis was made more granular.

07

What-if simulations can be run on alternative assumptions.

Facing a similar need?

Let’s talk about how we would adapt this project to your organisation.

Leave your details for a short assessment call; we respond within 24 hours.

More Cases